Marketing Analytics Consulting
Your marketing data should not be a liability.
We diagnose and fix tracking, attribution, and reporting systems for established SMB marketing teams so every decision your leadership makes is backed by numbers they can trust.
587K
Annual impressions on Data Journal
-68%
Misattributed direct traffic for a client
59K
Sessions correctly reclassified in one cycle
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Google Analytics 4
Segment CDP
Mixpanel
Amplitude
GTM Architecture
Custom Dashboards
Event Tracking
Funnel Analysis
E-commerce Tracking
User Journey Mapping
ROI Attribution
Google Analytics 4
Segment CDP
Mixpanel
Amplitude
GTM Architecture
Custom Dashboards
Event Tracking
Funnel Analysis
E-commerce Tracking
User Journey Mapping
ROI Attribution
Google Analytics 4
Segment CDP
Mixpanel
Amplitude
GTM Architecture
Custom Dashboards
Event Tracking
Funnel Analysis
E-commerce Tracking
User Journey Mapping
ROI Attribution
Google Analytics 4
Segment CDP
Mixpanel
Amplitude
GTM Architecture
Custom Dashboards
Event Tracking
Funnel Analysis
E-commerce Tracking
User Journey Mapping
ROI Attribution
Our approach
A data-driven approach that actually works.
We believe in transparency and ownership. We make sense of your data, empower you to make decisions, and guide you toward growth.
01
Build a Measurement Plan
Tell us your business goals and we'll map out exactly what needs to be tracked to get you there. No guesswork, no generic frameworks.
Learn more02
Establish Growth Tracking
We implement your measurement plan so you can reduce uncertainty and make data-driven decisions with confidence.
Learn more03
Identify Opportunities
We dig into raw data, augment it, and enrich it with CRM connectivity. We catch the shifts, outliers, and signals that point to real growth.
Learn moreIf this sounds familiar
Most data problems don't announce themselves.
They quietly erode confidence until nobody trusts the numbers. Here's what that looks like in practice.
01
Your GA4 revenue does not match your CRM
Two sources of truth. Zero confidence in either. Every report becomes a negotiation.
02
Your paid media dashboards contradict your pipeline
Meta says one thing. HubSpot says another. Finance wants answers you cannot give them.
03
Your team spends hours reconciling spreadsheets
The analysis becomes the bottleneck and not the strategy.
04
Leadership questions your marketing attribution
Every board meeting starts with the same uncomfortable silence around the numbers slide.
05
You cannot answer: what is actually driving growth?
You have data. You just do not have clarity.
06
Your tracking was set up once and never audited
The business has changed. The data has not kept up. You are making decisions on a broken foundation.
We've seen this before. We know how to fix it.
The transformation
From data chaos to reporting confidence.
Fragmented tracking across platforms with no single source of truth
Manual reconciliation eating your team's time every reporting cycle
Leadership mistrusting marketing numbers in every board meeting
No clear answers on what is actually driving growth
Budgets shifted based on data nobody should have trusted
Aligned tracking systems across your full marketing stack
Clean dashboards your team can act on without second-guessing
Attribution your leadership trusts and can present to the board
Confidence to forecast, report, and scale on data that holds up
Budget decisions backed by numbers everyone in the room agrees on
Data Integrity Audits
Book a Data DiagnosticOur work
Results that speak for themselves.
North American SaaS · Millions of active users
User Intelligence & Attribution Overhaul
-68%
Drop in misattributed direct traffic after self-referral exclusion fix
-20.7%
Reduction in unassigned sessions via custom channel grouping
59K
Sessions correctly classified in a single reporting period
3
Platforms deduplicated via User ID (Web, iOS, Android)
The Problem
A large share of the client's traffic was appearing as Direct with no clear explanation. Unassigned sessions were inflating across all reports, channel groupings didn't reflect the actual acquisition mix, and cross-device user identity was fragmented across Web, iOS, and Android. Leadership had no reliable baseline to make decisions from.
What We Did
We audited and removed a self-referral exclusion that was silently bucketing traffic into Direct. We built custom channel groupings covering Apple Search Ads, affiliates, programmatic, and mobile ad networks. We implemented User ID via GTM to deduplicate cross-platform sessions, and documented the impact of GA4's April 2025 attribution change with a BigQuery-based reporting recommendation.
The Outcome
Self-referral exclusions removed direct traffic accurately reflects real behaviour
Custom channel groupings covering Apple Search Ads, affiliates, programmatic, and mobile ad networks
User ID implemented via GTM to enable cross-device session deduplication across Web, iOS, and Android
GA4 attribution change documented with BigQuery recommended as ground truth for longitudinal analysis
Data Journal
Trusted by data teams worldwide.
587K
Annual impressions
37+
Technical guides
4
AI platforms citing us
Data Journal is our independent publication covering GA4, GTM, BigQuery, server-side tracking, and consent management. Referenced by practitioners, cited by AI tools, and shared in enterprise Slack and Teams channels daily.
Read Data JournalINSIGHTS
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